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Social Media Manager
Aptos Palo Alto, CA
$132k-170k (estimate)
Full Time | IT Outsourcing & Consulting 7 Months Ago
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Aptos is Hiring a Social Media Manager Near Palo Alto, CA

About The Role:

Aptos is searching for a Social Media Manager to join our Marketing team. You will be responsible for supporting day-to-day social needs across LOBs, managing and responding through Aptos-owned channels, scaling brand and company awareness through various social media channels, web2/3, and managing operations across Aptos’ owned social channels.

What you’ll be doing

  • Managing day-to-day operations of Aptos-owned social handles
  • Overseeing day-to-day management of campaigns and ensure brand consistency
  • Scaling brand and company awareness through various social media channels while ensuring brand consistency in copy through tone, voice and terminology
  • Creating actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, YouTube, and LinkedIn
  • Collecting, analyzing, and continuously improving our social media presence through the use of analytics, insights, and best practices.
  • Developing daily social content to support larger marketing initiatives, the Aptos ecosystem, campaigns and events around the world

What we’re looking for

  • 3 years of social media management experience is a must
  • Exceptional writing and editing skills - ability to develop and effectively use a consistent tone
  • Proficient using multi-social posting programs such as Hootsuite, HubSpot or TweetDeck or if you have another platform that should be utilized
  • General knowledge of Search Engine Optimization and internet ranking for web content
  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
  • Strong understanding of marketing communications strategy and how to effortlessly utilize these concepts throughout various forms of outreach
  • Interest in and knowledge of web3 is a must
  • Startup mentality and experience a plus

The base salary range for this full-time position is $96k - $125k. The range displayed on each job posting reflects the minimum and typical maximum target for new hire salaries for the position of a candidate based in the Bay Area at any level. We do hire exceptionally talented professionals with decades of experience in their field. As such, our range may be higher than what is displayed. Our base salary ranges are determined by experience and location, and we hire at all levels for multiple roles. Within the range, individual pay is determined by work location, job-related skills demonstrated during the interviews, working experience, and relevant education or training. Please note that the compensation details listed in role postings reflect the base salary only and do not include equity, tokens, or benefits.

Job Summary

JOB TYPE

Full Time

INDUSTRY

IT Outsourcing & Consulting

SALARY

$132k-170k (estimate)

POST DATE

09/20/2023

EXPIRATION DATE

05/13/2024

WEBSITE

aptos.com

HEADQUARTERS

ATLANTA, GA

SIZE

200 - 500

FOUNDED

1972

TYPE

Private

CEO

NOEL GOGGIN

REVENUE

$200M - $500M

INDUSTRY

IT Outsourcing & Consulting

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The job skills required for Social Media Manager include Initiative, Social Media Management, Marketing Communications, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Social Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Social Media Manager job description and responsibilities

As the team lead, the social media manager will need to supervise junior team members, set up processes, and even manage multiple projects.

03/06/2022: Lynchburg, VA

Manages marketing and advertising on social media.

02/05/2022: Eugene, OR

Social media management requires high level efficiency, from setting up an editorial calendar to keeping all relevant social media channels updated.

03/11/2022: Stamford, CT

Social media managers are responsible for communicating with clients about their strategy and ensuring that the client’s vision comes to life on social media channels.

02/15/2022: Las Vegas, NV

The social media manager also strategizes how to grow and further develop the business through social media.

02/15/2022: Ventura, CA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Social Media Manager jobs

Becoming a social media manager takes more than having a social media account.

12/23/2021: New Suffolk, NY

Most social media managers also have soft skills that help them excel at their jobs.

01/09/2022: Anaheim, CA

Social media managers often work with tight deadlines and may be on the receiving end of hurtful social media comments.

02/04/2022: Lincoln, NE

There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this.

02/19/2022: Cedar Rapids, IA

Content curation has always been a major part of social media marketing skills.

01/12/2022: Wilmington, NC

Step 3: View the best colleges and universities for Social Media Manager.

Butler University
Carroll College
Cooper Union
High Point University
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Providence College